Crumbl
Cookie shop from the chain founded in Logan, Utah in 2017, serving oversized cookies on a weekly rotating menu.
Crumbl was founded on 29 September 2017 in Logan, Utah, by cousins Jason McGowan and Sawyer Hemsley, who were chasing a chocolate chip cookie recipe; Hemsley was still studying marketing at Utah State when the first shop opened on Logan's south Main. The open kitchen, the pink box and the menu that changes every week are all original to it, and the company grew from that single Logan store to more than a thousand locations.
Worth knowing
The weekly rotating menu is the mechanism the whole company runs on — it manufactures a reason to return and made the brand unusually suited to social media, which is where its growth actually came from. The open kitchen is part of the same logic: the process is the marketing. Logan, where it started, sits at the far northern end of Utah, about four hundred miles from St. George.
For the rest of the field, see our guide to dessert and ice cream in St. George. The directory lists all Donut & Cookie Shops.
Categories
Address
1333 Auto Mall Dr, Ste 307St. George, UT 84790
Contact
- Work Phone: 435-272-4238
- Website: https://crumblcookies.com/stores/ut/utstgeorge
Frequently asked questions
Who founded Crumbl and where?
Cousins Jason McGowan and Sawyer Hemsley, on 29 September 2017 in Logan, Utah — Hemsley was still studying marketing at Utah State when the first shop opened on Logan's south Main.
Why does the menu change every week?
The weekly rotation is the mechanism the company runs on: it manufactures a reason to return and made the brand unusually suited to social media, which is where its growth came from.
Is this your listing?
Claim Crumbl to confirm the details are right and keep them current.
Claim this listing