FeelLove Coffee

St. George coffee roaster on Riverside Drive, founded in 2019 and built on the European café idea by Jasher and Lisa FeelLove.

The first shop opened in March 2019 — inside a hot yoga studio, which is an unusual start for a roaster — after founder Jasher FeelLove spent time living in England and traveling in Europe and decided St. George wanted a café of that kind. He had managed a Starbucks in the early 2000s before going out on his own. USA Today has named it among the top ten independent coffee shops in the country, and it has since grown beyond this Riverside Drive location.

About the craft

Southern Utah's coffee culture developed late and then quickly, and it sits alongside the region's other caffeine habit — the 'dirty soda', a fountain drink built with cream and flavored syrup, which is a genuinely Utah invention. Roasting on site rather than buying green-to-cup lets a shop control the roast profile, which is the single biggest lever on how a coffee tastes after the farm.

More on coffee and dirty sodas in St. George in our guide. The directory lists all Coffee Shops.

Nearby: Irmita's Casita Mexican Restaurant, Las Palmas Authentic Mexican Food, Utah's Rib & Chop House.

Categories

Address

558 E Riverside Dr, Suite 208
St. George, UT 84790

Contact

Frequently asked questions

Who founded FeelLove Coffee?

Jasher and Lisa FeelLove. The first shop opened in March 2019 inside a hot yoga studio, after Jasher spent time in England and Europe and decided St. George wanted a café of that kind.

Has it been recognized nationally?

USA Today has named it among the top ten independent coffee shops in the country.

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