Style by Design

St. George residential interior design studio founded in 2018, creating client-led interiors across Southern Utah.

Style by Design is a residential interior design studio in St. George founded in 2018. Color selection is where clients most often go wrong on their own, and the reason is specific to this place: the light here is unlike the light in the showroom, the catalog or the house they moved from.

Context

Color is not a property of a surface but of the light reflecting off it. Southern Utah's light is intense, comes from a high sun angle for much of the year, and arrives through very clear air, so it is strong and only lightly diffused. It also arrives having bounced off red rock, red soil and sunlit stucco, which tints it warm before it ever reaches an interior wall. A gray chosen from a chip under fluorescent light in a store reads noticeably warmer once it is on a wall in a room with a west-facing window.

Orientation splits a house into different rooms for this purpose. North-facing rooms receive indirect light all day and read cooler and steadier; south and west rooms take direct sun that shifts markedly from morning to evening and pushes warm; east rooms are bright early and flat later. This is why the working method is to paint large samples - a couple of feet square, on more than one wall of the room - and look at them in the morning, in the afternoon and under the room's own lamps at night, rather than deciding from a chip held against a swatch. Undertone is what shifts: two grays that look identical on a card separate into one green and one violet on a wall, and it is undertone rather than value that determines whether a scheme holds together.

See also painting contractors and window covering companies. The directory lists all Interior Designers.

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Address

St. George, UT

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Frequently asked questions

Why does paint look different at home than in the store?

Because color is the light reflecting off a surface, and the light differs. Store lighting is usually fluorescent or LED at a fixed color temperature, while a room receives daylight that changes through the day, varies with which way the window faces, and in this valley arrives tinted warm after bouncing off red rock and soil.

How should I test a paint color?

Paint large samples, ideally a couple of feet square, on more than one wall of the room, and look at them in the morning, in the afternoon and at night under the room's own lighting. Color shifts through the day and by wall orientation, and a small chip held against a swatch cannot show that.

What are undertones in paint color?

The secondary hue underlying a nominally neutral color. Two grays that look identical on a card can separate into one leaning green and one leaning violet once they are on a wall in real light. Undertone rather than lightness is usually what determines whether the colors in a room work together.

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